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03. 8 Things I wish I knew before I started my business

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When I launched my nail polish brand almost eight years ago, I was so excited about the prospect of creating something but I was also very new to the e-commerce space and business in general so I quickly caught with the reality of business that was not really adapted to the market realities. I am sharing some of the lessons and mistakes that I have made so that you will make informed decisions as you build your ecommerce business or brand from scratch.

The nature of my products, my distribution channels, and the high costs of marketing are some of the things that I have not properly planned for, I assumed that a great product would sell itself once people became aware of it.  With literally every product, service one-click away, it is easy to assume that tapping into the e-commerce space is simple. However, for many startups including mine, that assumption is quickly replaced by reality and adjustments have to be made to stay in the game.

So ease of setup does not equal ease of business, the success of any e-commerce business depends greatly on understanding the international market trends, choosing the right channels, models, and systems, and most importantly the right products for the right niche.

Targeting the right audience and choosing adequate channels of communication are some of the keys to success for e-commerce business, the continual shifts and changes in the global market also call for businesses to become more and more flexible and adaptable.

So today i am sharing these 8 things to give you a headstart. Let me know where you are on your journey, leave me a note below…

Xo,

Ange

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