The Business Viability Report

Test your business idea before you invest in it.

One focused hour with Ange Ingabire. We review your idea together, then you receive a full viability report: your customer, your numbers, your competition, your risks, and a 90-day plan to prove it.

The Viability ReportSample
Curbside Cycle Co.
Bike repair that comes to you, booked in two minutes, done while you work.
TypeLocal service
StageValidating
MarketPortland, OR
Viability scorecardPromising. Test offices first.
Demand 4/5
Margins 4/5
Competition 3/5
Startup cost 3/5
Founder fit 5/5
Scalability 2/5
Launch cost$19.7k
Break-evenMonth 2
PaybackMonth 8
Year one$86k
Month by month ยท moderate case
Mo.RevenueProfitCumulative
M1$2,400โˆ’$228โˆ’$19,928
M4$6,800$3,204โˆ’$13,124
M8$8,900$4,842$4,450
M12$8,200$4,296$22,180
Pages from a sample report for a fictional business. Figures are illustrative.
Why this exists

A clear view of your idea before you commit money to it.

Starting a business means signing leases, ordering stock and building a brand. The report covers the key questions in advance, so those decisions are based on evidence.

Demand: who will buy, and at what price
Timing: when the business covers its own costs
Competition: how your offer compares and where it stands out

You see the full picture early, while every option is still open.

What is inside

18 sections covering your customer, your numbers and your plan.

The idea

Your customer and your market

  1. 01Executive summary and viability scorecard
  2. 02Problem, customer and segments
  3. 03The offer and why it wins
  4. 05Market size and trends
  5. 06Competition, pricing and SWOT
  6. 14Founder fit
The numbers

Your costs, revenue and margins

  1. 04Pricing and business model
  2. 08Startup costs and funding
  3. 0912-month projections, month by month
  4. 10Operations and hiring plan
  5. 11The numbers to track
  6. 12Risks, rated by likelihood
The plan

Your next steps, week by week

  1. 07Marketing, sales and your first message
  2. 13Legal and admin checklist
  3. 15Assumptions to test first
  4. 16Your first seven days
  5. 17Your 90-day plan
  6. 18Day-90 review: measures to guide your next step
How it works

One hour in. A decision-ready report out.

01

Book your hour

Pick a time that suits you. No business plan or spreadsheets needed, just the idea and an honest picture of your time and budget.

02

We work through it together

Twelve focused questions on your idea, your customer, your money and your goals. Ange helps you identify the strengths and the gaps so the report gives you an accurate picture.

03

Get your report

Your full Viability Report as a PDF, with the numbers, the risks, the plan, and clear measures to review at day 90.

This is for you if

  • You have an idea and want to know if it is worth your savings
  • You are about to sign a lease, order stock, or quit your job
  • You have early sales and need to know what to fix before you grow
  • You want an objective, numbers-based view of your idea

Good to know

  • The report is a decision tool, separate from a lender-formatted business plan
  • Figures are well-reasoned estimates, ready for you to confirm locally
  • It works best when you are open to adjusting the idea based on the findings
Ange Ingabire
Who you will work with

Hi, I am Ange.

I help founders, businesses and creators identify, validate and build commercially viable opportunities at the intersection of AI, technology and entrepreneurship. My work combines strategic thinking with hands-on product development.

I bring more than 18 years across entrepreneurship, SME consulting, e-commerce and digital product development, including leading Rwanda's national e-commerce coaching initiative for the International Trade Centre. Every engagement gets both strategic depth and hands-on execution.

In our hour together we look at your idea in detail. You will leave knowing its strengths, the areas to adjust, and exactly what to test next.

Ange IngabireBusiness Strategist & AI Consultant
The session

One session. A complete report for your idea.

Suitable for any kind of business: a shop, a service, a product, food or an app.

$500/ one hour
  • A one-hour working session with Ange Ingabire
  • Your full 18-section Viability Report as a PDF
  • 12-month projections in three scenarios
  • A 90-day action plan, ending with a clear decision: keep going or change course
Book your session
Sessions are non-refundable once booked.
Questions

Before you book

What kinds of business ideas does this work for?

Any kind. Local services, physical products, food and hospitality, retail, online services, software. The report adapts its costs, risks and legal checklist to the type of business.

Do I need to prepare anything?

No business plan or spreadsheet. Come with the idea, a rough sense of who would buy it, and honest answers about the budget and hours you can give it.

What if the findings suggest changes to my idea?

That is often the most valuable outcome. The report shows which parts to adjust, such as the price, the customer or the launch plan, and how to test the changes.

Is this the same as a business plan?

It is the step before one. A business plan describes a business you have already decided to start. This report helps you make that decision and plan how to test the idea at low cost.

Can I bring an idea I have already started?

Yes. If you already have customers or sales, the report starts from where you are and focuses on what to fix before you grow.

Can I get a refund?

Sessions are non-refundable once booked, because your hour is reserved and preparation starts as soon as you book.

Your idea, tested

Book an hour to test your idea.

Book your session and walk away with the numbers, the risks and a plan you can act on next week.

Book your session ยท $500