Preparing your promotional materials for your product launch
♥ SHARING IS CARING! ♥
This is part 18 of the divine download series, now your offer is no longer just an idea it is a divinely inspired solution for someone’s problem. But revelation alone doesn’t create results. Now it is time to steward the message through intentional promotion. When done with discernment, it is the bridge between your obedience and your audience’s breakthrough. Here is how to build it with clarity and conviction.
- Start with the message, not the medium: before you think about social media, emails, or sales pages get clear on what you are saying. What is the core transformation your offer provides? What promise has God entrusted you to deliver? Your message should speak directly to the heart of the person you are called to serve.
- 2. Develop foundational assets: you need clear, consistent assets that show up across platforms:
- A compelling offer description
- Key benefits and outcomes
- Social proof (testimonials, results)
- Visual branding that feels aligned (colors, fonts, vibe)
- Your personal story: why you created this and who it is for
- Choose your core platforms: don’t stretch yourself thin trying to be everywhere. Choose 1-2 platforms where your ideal clients are active (Instagram, newsletter, YouTube, Threads, etc.). Show up consistently!
- Create a promotional ecosystem: map out a 7–14 day promo plan or soft launch sequence. Align it with prayer, strategy, and rest. Let God breathe on it.Your promotional materials are simply the vehicle that helps your people say yes to their next level. Promotion is part of the mission. Show up with faith, show up with strategy and trust God to move. And this is the end of the divine download series!
Xo,
Ange
Ange Ingabire
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