Choosing your Offer Type: aligning your gifts with the right Model
♥ SHARING IS CARING! ♥
This is Part four of the Divine Download series, and it is time to choose your offer type. Each business model serves a different purpose and plays to different strengths. Service-based businesses include things like 1:1 coaching, freelancing, group programs, or workshops. If you enjoy hands-on interaction, personalized guidance, or being deeply involved in your client’s transformation, a service-based path may feel natural. On the flip side, product-based businesses focus on assets you can create once and sell repeatedly like online courses, ebooks, digital templates, or even physical items like journals or apparel. These offers give you more time freedom over the long term but usually require a solid upfront strategy and strong content creation skills.
Do you love working directly with people and guiding them step by step (service)? Or do I want to create a solution once and allow it to scale on its own (product)? There is no wrong answer just alignment. And if you are multi-passionate, it is okay to blend the two. For example, you might offer a group coaching program (service) alongside a downloadable workbook (product). The goal is to start with one clear offer that leverages your strengths, fits your lifestyle, and meets a real need in the market.
Think about what your audience truly needs. If they require ongoing support or community, a membership might be a great fit. If they need structured guidance, a course or ebook could deliver that effectively. Going back to our previous example of fitness coaching if you serve postpartum moms as a health coach, a 12-week digital fitness course with downloadable meal plans might be exactly what they’re looking for. Choose the format that allows you to deliver transformation in a way that feels authentic to you and sustainable for your business.
Now get my offer creation kit, and get started on section 2 and answer the prompts and worksheets for each section, you can print it or fill it. The workbook comes with four video trainings to ensure that you build an offer that you can readily sell online.
Xo,
Ange
Ange Ingabire
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