A website is essential for any brand and if like me you don’t rely heavily on social media, your website serves as a digital home, a central place where your client can learn about you, explore your offering and connect with you. Unlike social media, a website is a space you have full control where you can share your message without the limitation or the distraction of other platforms. And because first impressions are everything, a professionally designed website builds credibility and trust. It showcases your brand’s full identity and provides you with a seamless experience for your clients looking to learn more about who you are and what you offer. I have designed mine to be simple and user-friendly, guiding clients through their journey while giving them a clear sense of what my brand’s purpose is and value. So it is designed very minimally.

1. PLATFORM & DESIGN TOOLS

So when it came to choose a platform for my website, I went with WordPress and the reason I did that is because it allows you to truly own your website. Unlike platforms that I have used in the past like Shopify, Squarespace and Wix which you essentially rent but WordPress gives you complete control and ownership. So you also have the freedom to really customize and scale your website without limitation. I use a web hosting service called Hostinger. I found a reliable foundation to support my website growth. So I am not affiliated with either one but it is just something to think about as you build your business. Please check out my website builder kit for more information on how you can build yours.

To design my site, I used a plugin called Elementor. It is a tool that allows you to add specific features and customization to your website. This made it easy for me to bring my brand vision to life by adding unique branding element from colors to fonts to ensure a cohesive look that matches my visual identity. If you are looking to create a custom website without a coding background, this plugin could be the best way to start. Please keep in mind that I am not affiliated and that I have some background in creating a website, so this might not work for you if you are a beginner but this is a good plugin for design and Yoast SEO is also a great one to get started with if you want your website to be SEO friendly.

2. PAYMENT & MARKETPLACES

For payment processing I chose Stripe as my main gateway but I also sell my products on marketplaces such as Payhip and Gumroad. So having multiple touch points means that my ideal customer can find me wherever they feel comfortable shopping. This approach has broadened my reach and made my offering accessible across multiple platforms catering to different customer preferences. So you might think of diversifying your payment options also adding convenience to for international customers as many platforms support different currencies and payment methods. So it is about creating a seamless shopping experience no matter where your customer finds you.

3. SITE MAPPING & USER FRIENDLY DESIGN

When planning my website I focused on clarity and usability, I made sure to map out structure that serves both my business goals and my clients needs. So each page has a clear purpose and I have set up a range of sections to make navigation intuitive. So here is a breakdown of my site layout:

I have my home page which is where visitors learn about my brand and vision. I have a membership where I am currently enrolling people on my wait list. I have a free resource page which is a place where I house my free guides and tools. Then I have a blog page which is where the educational content is and where my audience can learn from. I have a shop page where it is a store where all my products and services are and also I have all my legal pages to ensure compliance. I have an affiliate page dedicated to affiliate information and enrollment. I have a coaching page obviously also where they can seek me for deeper support. So each page acts as a mini sales page if you will leading visitors towards taking actions whether it is signing up, purchasing, exploring my free resource sets.