I believe that building a brand is as much about embracing who you are as it is about delivering value. My brand reflects my Christian values, my journey as a solopreneur, my passion for helping others succeed on their own terms.

1. BRAND STRATEGY & POSITIONING

So I want to create an experience that feels real and relatable, not polished to perfection but genuine and aligned with my values. So I share my experiences openly and I also don’t shy away from bringing up my full self to my brand because I believe that authenticity will resonate with people with similar values.

So ultimately my goal is to create a brand online that feels true to myself, that feels so authentic and share the same with you so you can step confidently into your own creative and entrepreneur journey. So whether you are just starting up or scaling up, I hope that whatever I share and whatever resources are created can help you at every stage of your journey.

2. COHESIVE BRAND VISUAL IDENTITY

So building a brand is more than just the aesthetics, right? It is about creating a cohesive experience that speaks to who you are and what you stand for. So what I wanted was a true reflection of my values, my vision and the journey that I have been on but I also wanted people to join into that journey if I can say so.

So the colors that I have chosen are very intentional and they are designed to convey a sense of calm, encouragement and creativity. So creating a visual identity starts with a clear understanding of what you want your brand to communicate. For me that meant designing a look that felt authentic, feminine and timeless. Since my brand is personal, I decided to use my initial AI as the foundation of my logo. It is simple, geometric and curvy and it feels uniquely mine and it conveys really simplicity and elegance. So each color on my brand’s palette was chosen to evoke specific qualities:

• The beige is a grounding color symbolizing unity, calm and simplicity.
• The dark and deep blue reflect stability, confidence and tranquility which are important pillars of my brand.
• The yellow which is a vibrant touch to inspire joy, optimism and really warmth, adding a burst of positivity to my brand’s overall feel.

These colors don’t just go well together, they represent emotions and experiences that I share with my clients. So tools like Canva make it easy to experiment with these palettes and it is the one that I use to create my whole brand identity and it helps you find the exact shade that feels good to you. So if creating a brand identity feels a bit overwhelming, you can always seek help from professionals on platforms like Fiverr or Upwork. I feel like they offer affordable design services if you need support in developing a logo or brand identity. I have also designed a toolkit that can help you with the whole process of building a brand that aligns with your business needs and values.

So I want to also talk about fonts because they play a crucial role in how a brand feels right. I wanted my typography to be clean, modern and approachable so I chose a mix of sans serif and a slab font. So for my website I use sans serif fonts to keep things clean, easy to read. For more creative content and promotional material, I blend the slab serif to my sans serif to add a bit of character and warmth.

So every font can evoke a different feeling or response so it is essential to choose one that aligns with your brand’s message. Whether you are aiming for something minimalist, bold or whimsical, your typography should reinforce your brand’s personality. Mine is certainly minimal and feminine like I said before. My brand isn’t just about visuals, it is about how it sounds and feels.