How to create content that sells with these two FREE AI tools
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If you are a content creator, marketer, or business owner, I am going to show you how to use two AI tools to you create content that not only gets views but sells. I am talking about OpenAI’s ChatGPT and Keywords Everywhere, you will learn how to use these tools to create SEO-driven, high-converting content in no time! Quick disclaimer I am not affiliated with either one of these products, I just found them to be helpful and I wanted to share that with you. You want your blog and website content to be found on Google and other search engines, I can’t tell you the excitement that I get when Google recommends my content. The beauty of having an SEO strategy is that it works for you on the long-term unlike ads and other forms of paid advertising. It is also crucial for getting your content seen by the right audience.
It helps improve your visibility in search engine results, making it more likely that users will find and engage with your content. When you optimize your content around specific keywords, search intent and search volume, you attract relevant traffic that’s more likely to convert into leads or sales. Plus, a strong SEO presence builds credibility when your site ranks high, users tend to view it as more trustworthy. Beyond just visibility, an effective SEO strategy enhances the overall user experience, it encourages you to create fast-loading, mobile-friendly content that is easy to navigate. This not only helps with search rankings but also keeps visitors on your site longer. In the long run, investing in SEO is a cost-effective way to drive consistent, organic traffic, allowing you to stay competitive and make informed decisions based on valuable data insights.
So before I show you how to create high-converting content for your business, let’s first discuss these tools: ChatGPT, created by OpenAI, is a conversational AI that can generate human-like text. It is useful for writing articles, product descriptions, social media posts, and more. You give it a prompt, and it will deliver well-structured, engaging content in seconds! On the other hand, Keywords Everywhere is a browser extension designed for SEO. It gives you vital information on keywords, like search volume, competition level, and cost-per-click.
So, you will know exactly which keywords to target for maximum visibility, integrating ChatGPT with Keywords Everywhere for an SEO strategy offers a powerful combination of creativity, automation, and data-driven decision-making. Here is 8 ways in which they can work together to enhance your SEO strategy:
- Keyword Research and Content Ideation
- Content Generation with SEO in Mind
- Long-Tail Keyword Optimization
- Quick Iterations and Scale
- Enhanced User Experience
- SEO-Optimized Meta Tags & Descriptions
- Content Refresh and Updating
- Efficient Competitor Analysis
So now that you understand that, you can now add keywords everywhere as an extension, once that is done, go to ChatGPT, click on the Keywords Everywhere logo icon on the lower left side of your screen. Check out video below for a tutorial:
I want to emphasize two key points which are search intent and search volume, as you can see some search intent are informational, commercial, navigational and transactional and I want you to understand each as you create your content. Search intent, also known as user intent, refers to the purpose or goal behind a user’s query in a search engine. Understanding search intent helps in aligning the content with what users are actually looking for, which improves relevance, engagement, and SEO rankings. There are several types of search intent:
- Informational: The user is seeking knowledge or answers. They’re not looking to buy something, but instead, to learn or gather information.
- Navigational: The user is trying to find a specific website or page. They already know where they want to go but use the search engine to navigate to the right site.
- Transactional: The user intends to make a purchase or complete a specific action, such as downloading software or signing up for a service.
- Commercial: The user is considering making a purchase but is still in the research or comparison phase. They may want to read reviews, compare products, or find deals.
- Local: The user is searching for something specific to their geographic area. This intent is typically used when users want to find services, stores, or products nearby.
- Investigational: The user is looking for more detailed information or comparing multiple options before making a decision. This is common in complex purchase decisions where the user needs to evaluate several aspects.
By aligning your content with the right search intent, you increase the chances of ranking better for the keywords and improving engagement with your audience, same goes for search volume, you want to make sure that you create content that has a high volume of searches and medium or little competitive to rank on search engine.
This table is based on popular keywords and their search volume, helping you focus on terms that can bring valuable traffic. Utilize tools like SEMrush, Ahrefs, or Google Keyword Planner to refine further. As a rule of thumb, you can also use long-tail keywords to target niche audiences with high purchase intent. You should ask ChatGPT to write different versions of your CTAs to test what resonates best with your audience. And finally, you can also update your old content by re-running keyword research and using ChatGPT to refresh the text, keeping it relevant and SEO-friendly.
If you are ready to get started, I would like to recommend a tool that I have designed for you as a beginner in the world of SEO, the SEO success suite it is a 100+ page toolkit that will help you make SEO less complicated and more achievable for you. It is includes a SEO management guide that outline all aspects of SEO in the most succinct way, an audit checklist, a toolkit that will help you choose the right tools for your business, glossary of terms to help you familiarize yourself with industry jargon, troubleshooting manual to fix SEO errors that you might not be aware of and; lastly worksheets and templates to simplify the process and help you strategize and track progress.
By integrating ChatGPT’s content generation capabilities with the data-driven keyword insights from Keywords Everywhere, you can create a powerful SEO strategy that is both creative and grounded in real-world data.This results in highly optimized, engaging content that can drive more traffic, improve search rankings, and meet your target audience’s needs effectively. That’s how you can use ChatGPT and Keywords Everywhere to create content that not only gets seen but actually sells. Drop a comment below if you have tried these tools yourself, I would love to hear your experiences! Until next time take care!
Ange Ingabire
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