Finding the people you are called to serve, the ones connected to your voice
♥ SHARING IS CARING! ♥
Your ideal audience consists of the people who value your expertise, need the solution you provide and are willing to invest in your offers. In the early stages of my journey, I made the classic mistake: trying to be everything to everyone. And while my heart was in the right place, it left me feeling scattered, burned out, and ineffective. I was creating, but not connecting. Sharing, but not resonating. The turning point? I finally paused and asked myself:
- Who am I really here to help?
- Whose transformation do I feel deeply invested in?
- Who would genuinely benefit from the way I teach, think, and create?
The answer came so clearly aspiring creative entrepreneurs, women who long to build online businesses but feel unsure of where to begin or how to stay authentic while doing it. These women have creative talents, but they feel stuck, overwhelmed, or confused about how to turn those gifts into a business. Once I defined my energy, my focus, and my message all aligned with my purpose. Now, I create content and resources designed specifically for these women. I started speaking their language, addressing their fears, and helping them see the possibilities within themselves. I wasn’t just providing information; I was building real relationships, offering value, and creating spaces where they felt understood and supported. The more specific I became about who I was serving, the easier it became to design products and services that truly resonated. The key to better engagement and results is rooted in clarity: when you know exactly who you’re helping, it becomes easier to serve them in a way that speaks to their deepest needs.
So take the time to define your ideal audience. When you are clear about who you are serving, you can create and serve with purpose. This is the foundation for building a business that feels both fulfilling and deeply aligned with your calling. Who are you really here to serve? Go deeper than demographics. Think about their mindset, their struggles, their desires. What are they dreaming of? What is holding them back? How does your story intersect with theirs? Once you are clear on that, ask yourself, how can I begin showing up with content, offers, or encouragement that speaks directly to them?
Xo,
Ange
Ange Ingabire
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