Use these 7 FREE Digital Marketing strategies to promote and boost your new business
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The strategy that I use to acquire customers starts with creating valuable content across multiple platforms. This means that whether I am sharing an insight through my podcast, creating videos on YouTube, or writing on my blog, or writing on my sub stack, I am building awareness and nurturing connection from the very beginning.
1.CONTENT STRATEGY
Each piece of content is created to draw my audience in, offering value and guidance that speaks directly to where they are. So when you diversify your content platforms, you are meeting potential customers in different spaces. Some might prefer to listen to a podcast, other might love reading blogs, while others might be drawn to video. This variety helps broaden your reach and makes your content accessible across different preferences. So you can turn one piece of written content into multiple forms of content, so that you can share multiple platforms. That’s essentially my content strategy, but I understand that you might have a different one. Think of what works for you and for your audience.
2. CHOOSING THE RIGHT MARKETPLACES
I have chosen to sell my products on a few key platforms. My website, Pinterest, I am a verified merchant, PayHip, and Gumroad. These marketplaces allow me to reach different segments of my audience, but not spreading myself too thin. I can focus on optimizing each platform to better connect with potential clients. While there are many more options, I have decided to stick with these core channels because they align best with my brand and my sales strategy. So selecting a few key platforms that resonate with your audience and your brand is often more effective than trying to be everywhere. It allows you to build a presence where you can make the most impact and establish consistent professional image. For social media, I have chosen to Pinterest and YouTube because they are search engines.
3. PRICING STRATEGIES
When it comes to pricing, I balance the value my product brings with affordability, my goal is to make my offers accessible while ensuring that the price reflects the value that I provide. This way I am not only bringing customers high quality resources, but also building a sense of trust so people know they’re getting a fair deal that is worth investing in. So if you are pricing your products, consider your ideal client’s budget while also factoring in the unique value that you bring. Transparent and thoughtful pricing can enhance your brand reputation and encourage long-term customer loyalty. I have built a cohesive content strategy that is closely aligned with my brand’s message and my storytelling style. My ideal clients are on their own journey.
4. EMOTIONAL STORYTELLING
My content is designed to inform, inspire, and support them along the way. With a blog, podcast, and a YouTube channel, I am able to reach my audience in multiple formats, each crafted to address their needs and offer encouragement. So as you create your content, think about your audience. Are they just learning about your industry or are they ready to take the next step? Tailor your content to their needs so that you can foster a sense of connection and keep them engaged. So to ensure that my efforts are working, I keep a close look on analytics and SEO optimization. By tracking metrics like views, clicks, and conversion. I can see where resonates most with my audience and refine my strategy to focus on what’s actually working. Every piece of content is created with SEO in mind so that it can reach as many people as possible and help my brand stand out in search results.
5. EMAIL MARKETING
My email marketing efforts happen mainly on Substack. I have already spoken about it multiple times. I feel like that is the best way to connect so that’s where I am for the most part on my content and that’s where I am building a community. Substack is user-friendly and makes it easy to stay engaged and to build a community of peers without the pressure of feeling like you have to perform. So email marketing is one of the best ways to really build a lasting relationship with your audience.
6. AFFILIATE MARKETING
So use it to offer value, foster trust, and provide content that keeps them coming back. I have implemented an affiliate marketing program that allows affiliates to promote my products and earn a commission. So they receive 25% of everything they sell which incentivizes them while extending my reach to new audiences through word of mouth and obviously social networks. So affiliate marketing can be a powerful way to grow your base especially if you are starting out. By offering a fair commission you encourage affiliates to actively promote your offer and expanding your reach while rewarding them for doing so.
7. PR & LINK BUILDING
I put effort into building my brand’s credibility also through peer efforts and link building by sending information to credible news network and websites and not only increase my authority but also improve my SEO through backlinks from reputable sources. This helps me position my brand as a trustworthy resource enhancing both my visibility and my reputation online. If you are aiming to establish your authority consider reaching out publications, blogs that align with your industry. PR and link building can be very great powerful ways to increase brand awareness and website credibility and boost your search ranking. Each of these elements is tailored to meet my audience where they are so providing them with the resources that they need. I continually refine my strategy focusing on genuine value, building trust so that I am able to create a brand experience that resonates, supports and engages.
If you have any questions that you want to ask me, feel free to leave them in the comment section and I will be sure to answer them.
Rooting for y’all!
Xo,
Ange
Ange Ingabire
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