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How to build an attractive library of free resources and paid offers for your coaching business

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In creating my offer suite, I thought about how to make my brand both functional and encouraging. I wanted a mix of free and paid options, so that anyone can benefit from my expertise. Free videos like my videos, my blog posts, help people get to know me and build trust over time.I often tell people that while you build a personal brand, you need to be a bit patient. Give your audience time to see the value in you and in your offer, so that they can trust the work that you are putting in and buying into the vision. So I want to encourage you to think about what you can offer the world around you.

Sit down and list your skills, your experiences, your ideas. What results have you achieved that others might need help with? Are there problems that you know how to solve? From there, start brainstorming how you can turn them into offers that you can sell online. Remember, your offer suite doesn’t have to look like mine. It doesn’t have to be massive. As a matter of fact, you can start with one good offer. Start with what you know best and build from there.

Also think about how you can serve your audience at different stages of their journey. Some might need a quick resource to get started, while some might need an in-depth coaching or program. The point is to think about what your audience needs as they grow and position yourself as a reliable and insightful guide for each step of the way.

PROBLEM VERSUS SOLUTION

So I created my offer rethinking of the person that I was 10 years ago, right? I remember investing significant time, energy, money into numerous programs. While they were all well-intentioned, they fell short at times. I found myself wading through theory after theory and feeling lost and unsupported with practical and real-world skills that I needed to build a successful business. So that is when it struck me, especially since I kept getting the same questions, how do I get this from idea to launching to selling a product? So I looked at all the frustrations that we go through and I looked at ways in which I can build a fulfilling and sustainable business.

So my offer suite was born from the desire to provide practical knowledge and holistic support that I felt was lacking in traditional programs. So every single resource, whether it is free or paid, is designed to be hands-on, accessible, and full of real-world guidance. So my hope is that it doesn’t only help you grow your business, but also enriches your journey towards personal development and fulfillment. I believe in giving value upfront. So even if someone doesn’t purchase from me, they still can walk away feeling better equipped about a specific skill. So my free resources cover key areas to help you start with clarity, knowledge, and focus.

FREE OFFERS

So the first resource is my five-day business bootcamp, and it is an intensive mini-course designed to get you up and running with the basics of building an online business. Over the course of five days, you will learn critical aspects needed to create an online business. You will need to spend at least two to three hours each day focused on core elements of your business journey and gaining clarity of purpose that you need. You will be guided by a workbook to keep you on track. So think about this as the mini crash course that will leave you equipped to take the next steps into building your online business.

The 21-day empowered or self-development journal, and it is for those who are still exploring who they are and what they want to do. It includes prompts and exercises to help you find the clarity that you need to define your path. If you are still on the fence about what you want to pursue or have multiple ideas, this journal will guide you through the process of sorting it all out.

The finance tracker: we are in business to make money, right? But it is one thing to make money, it is another to keep it and manage it wisely. So this is where this tracker helps you so you get the insight into your cash flow, learn to track your expenses, and understand the bigger picture of your financial health.

The 40-day soul cleanse that I already talked about and promoted in one of my videos: this is a deeply personal project about my own journey through hardship and healing, and how God healed my soul wounds. So it is a mix of daily devotional journal prompts and prayers that touch topics such as relationship, faith, trauma, and wholeness.

The FREE discovery call: think about this as a coffee chat that you get with me. It is a free 20-minute session where we can talk about where you are, where you want to go, and how I might be able to help you get there. It is really a no-pressure way for us to connect, answer your questions, and see if we are a good fit for further work together. This is also the main way people come into my coaching and other offers.

I build community through content: beyond structured tools, I share a lot through my blog, podcast, and YouTube channel.

PAID OFFERS

So whether it is tips on business, personal growth, creativity, faith, I want to provide you with ongoing value in multiple formats as a way to connect with you. So now looking at my paid offer suite, which provides you with more specific hands-on business resources and support:

The creative startup suite, which is my signature offer. It is a complete toolkit designed to help you create and grow your online business. It is available as a whole suite or in six different kits covering everything from offer creation, branding, sales strategy, marketing, website building, and launching. Over the years, I have noticed a common question and challenges that people ask me about and that I have personally faced as a beauty entrepreneur. So I have packaged that into tools and resources with this suite. So if you are on a budget, you can start with one suite with one kit, depending on where you are on your journey. But if you are ready to go all in, this suite will support you every step of your entrepreneur journey, as I priced it affordably.

The e-commerce business planner: I designed this specifically for those who are interested in e-commerce, as it is a different kind of beast. This planner will help you map out your business idea, branding, marketing, customer engagement strategy, and so much more, so that you can build a profitable online business.

Then I have other toolkits on blogging, podcasting, YouTube, and SEO: to really thrive online, you need visibility, and these kits are designed to help you build a strong online presence. They are ideal for people ready to expand into content creation or improve on search engine optimization. So each toolkit includes a step-by-step instruction guide, a template, a workbook, planners, checklists, to guide you through the whole process.

My coaching services: which are one-on-one services that include a strategy call, where we focus on your idea and map out a clear action plan, and a launchpad, which is a monthly support package that provides ongoing guidance. So whether you are looking for a quick start or sustained support, these options are here to meet you where you are.

That is it for my friends, please let me know where you are on your journey! Let’s connect in the comment section below!

Ange Ingabire

Hello There! My name is Ange Ingabire, I am a Certified E-commerce Business Coach and an Award Winning Entrepreneur with 17+ years of experience. I am passionate about helping introverted creators take hold the digital space to monetize and showcase their unique talents, voices and styles & build online businesses that aligns with their feminine essence.